International Women’s Day is just around the corner (Thursday, March 8th). Join us on the day from 6-8 pm for a fun night of creating your own beer ad with a pro-feminist twist. Participants will get discounts on BEER & FOOD plus there are PRIZES to be won for the best ads (by popular choice).
Also, 50% of our draught sales (pints/tasting flights), from the entire day, will be donated to the Yukon Status of Women Council. The YSWC is a longstanding Yukon women's organization in town doing amazing work to advance women's equality in the areas of justice, education, advocacy, and research.
HOW THE CONTEST WORKS
We'll provide the paper and art supplies and you bring your ideas and creativity (plus any special supplies). Then it's up to you to put a pro-feminist twist on your own beer ad. Teams and individuals are welcome. We'll have some shame-worthy examples to add fuel to the fire!
It is super disappointing to see the way mainstream beer ads continue to portray women in a sexist, stereotypical way or ignore women as beer drinkers all together! Women were the first brewers back when beer was haphazardly invented thousands of years ago. It's time to make beer more inclusive and collaborative!
Enter your finished ad into our contest at the end of the night, where it will be on display at our Tasting Room over the weekend for public voting. Prizes will be given for 1st place, 2nd and 3rd place. Voting will end March 11th at 6 pm Yukon Time when the winners will be announced.
RSVP through our Facebook event page (if you’re a facebook user) and watch for updates on our social media channels.